COOP-R

Complete visual identity for a cloud computing and data science firm: logo, graphic system and applications.

2023
Client: COOP-R
Slym B. By: Slym B.
Branding Art Direction Visual Identity Logo Brand Guidelines

Logo and visual identity design (Selection)

The symbol, an elephant, was chosen for its simple symbolic weight: memory and stability. Its slightly reared posture brings motion to keep the mark from feeling static.

The resulting graphic system (colors, typography, layout principles) is designed to stay legible at every scale, from favicon to large banner, and to extend cleanly across COOP-R's business materials.